30 Years.

Thousands of Businesses.

One Shared Ambition.

CELEBRATING 30 YEARS OF GREEN TOURISM

“30 years ago I had one idea and a lot of determination, but it’s our members commitment and dedication that I’m constantly impressed by.”

Andrea Nicholas
CEO, Green Tourism

An international community. Working together.

30

Years of Green Tourism

XX,XXX

Businesses Supported

55+

Countries Represented

35

Destination projects supported

2,000+

Members Worldwide

50%

Supporting local projects

50%

Monitoring energy use

1 IN 3

Measuring Carbon Usage

The industry is changing. Our members are part of why. For 30 years, Green Tourism members have been taking action, adapting their businesses and helping to shape what sustainable tourism looks like in practice.

Thirty years, built together.

Green Tourism began in 1997 with a clear aim: to help tourism businesses take practical action. Since then, we have grown with our members, adding new standards, support, partnerships and tools as tourism has changed.

1997

Green Tourism launched in partnership with VisitScotland

2002

Green Business UK established as independent not-for-profit company to deliver certification services and auditing

2020

GreenCheck Portal launched

2025

Carbon Tracker launched

2026

Green Tourism Certified launched

Imagine what we can achieve in the next 30 years!

Members Voices

The experience behind the certification. Our team.

Green Tourism has grown from supporting Scottish tourism and hospitality businesses to a diverse community spanning more than 55 countries. What hasn’t changed is our members’ commitment to learning, improving and sharing what works. They aren’t simply part of our journey; they help shape it, and that’s something we’re incredibly proud to build on.”

Diane Knight
Client Services Director

Technology is making sustainability more practical, measurable and accessible. GreenCheck helps businesses manage progress and evidence in one digital space, while Carbon Tracker turns emissions data into meaningful action. Digital assessments have also streamlined certification without compromising its rigour, giving businesses better tools to understand their impact and keep improving.

Lisa Wilson
Sustainable Tourism Assessor
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The next chapter…

Green Tourism Certified puts 30 years of know-how behind ESG certification for tourism and hospitality. Practical ESG guidance, expert support and independent auditing help your business improve how it operates, and give customers confidence in the sustainability commitments you make.